Jon Michail's Personal Branding Masterclass

What Entrepreneurs Can Learn From Sports Stars, with Con Boutsianis

August 26, 2021 Jon Michail Season 1 Episode 6
Jon Michail's Personal Branding Masterclass
What Entrepreneurs Can Learn From Sports Stars, with Con Boutsianis
Chapters
Jon Michail's Personal Branding Masterclass
What Entrepreneurs Can Learn From Sports Stars, with Con Boutsianis
Aug 26, 2021 Season 1 Episode 6
Jon Michail

Elite athletes believe in themselves and they use this belief to become better, faster and stronger. Learn in this episode how business leaders can do the same.

Do you want Jon's help to elevate your personal brand? Get in touch here: https://www.imagegroup.com.au/contact-us/

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Let's connect:

Website: www.imagegroup.com.au/
Email: enquiries@imagegroup.com.au
LinkedIn: www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/
Facebook: www.facebook.com/imagegroupinternational
Twitter: @jon_michail
Instagram: @imagegroupinternational
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Episode's guest: Con Boutsianis - Former Socceroo, NSL star and Director of Football First

Website: www.footballfirst.com.au
Email: info@footballfirst.com.au 
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Podcast Editor and Producer: Ana Carolina Alves 

Additional Voice: Charles The Voice 

Music: Have a Smoke by Crowander (CC BY 4.0)

https://freemusicarchive.org/music/crowander/night-walk-urbanlo-fihip-hop/have-a-smoke

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Review Jon Michail's Personal Branding Masterclass in Apple Podcasts to let us know what you think of the show: https://podcasts.apple.com/au/podcast/jon-michails-personal-branding-masterclass/id1578159265

Show Notes Transcript

Elite athletes believe in themselves and they use this belief to become better, faster and stronger. Learn in this episode how business leaders can do the same.

Do you want Jon's help to elevate your personal brand? Get in touch here: https://www.imagegroup.com.au/contact-us/

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Let's connect:

Website: www.imagegroup.com.au/
Email: enquiries@imagegroup.com.au
LinkedIn: www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/
Facebook: www.facebook.com/imagegroupinternational
Twitter: @jon_michail
Instagram: @imagegroupinternational
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Episode's guest: Con Boutsianis - Former Socceroo, NSL star and Director of Football First

Website: www.footballfirst.com.au
Email: info@footballfirst.com.au 
------

Podcast Editor and Producer: Ana Carolina Alves 

Additional Voice: Charles The Voice 

Music: Have a Smoke by Crowander (CC BY 4.0)

https://freemusicarchive.org/music/crowander/night-walk-urbanlo-fihip-hop/have-a-smoke

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Review Jon Michail's Personal Branding Masterclass in Apple Podcasts to let us know what you think of the show: https://podcasts.apple.com/au/podcast/jon-michails-personal-branding-masterclass/id1578159265

0:01
Welcome to Jon Michail’s Personal Branding Masterclass. Jon is the founder and CEO of image group international and award-winning image consulting and personal branding pioneer established in 1989. This podcast will bring you old school wisdom, inspiring ideas, strategies and hacks for the new tech world. Here you will learn everything about personal branding: the system, the techniques and the right mindset to have a successful personal brand, image and reputation.

0:30
Jon:  Welcome, everybody. Today's guest is Constantinos "Con" Boutsiani, an international footballer. I'd like to thank you for being here today.

0:39
Con: Thanks, Jon, I appreciate you having me. I'm excited to talk about some topics about football.

0:45
Jon: Awesome. Fantastic. So today's episode is going to be around what entrepreneurs can learn from Sports Stars. Strange as it might seem, if I'm dropping, start thinking like a Sportster. They may become one of the elites. What does sports does do today in reference to that, and what I want to ask you is, do they achieve success out of nothing? Obviously not. Right? Do they believe in themselves and use this belief to become better? faster? and stronger? Right? That's, that's an obvious because if you're not doing any of that, you won't even get on the field. But what is beyond that, and what we would say right now is what's off the field. In reference that makes also a big difference that supports on the field.

1:35
Con: Well, off the field is looking after your body off the field is, is mentally resting off the field is actually doing training, more training and preparing yourself for the next battle. And as a sportsperson, you have got no time to waste, I suppose in business, you've got no time to waste. Because if you don't continue to look at improving yourself, the Nick the competitor will will go beyond you and start to take a market share of your business or whatever that may be. And what I realized is that we just went and played, we trained on our own because we had this passion to do it on our own. But we didn't have anyone specific the team around us to tell us, this is what you have to do today. This is what you're doing until you perfect that particular technique. And the Chinese are very good at that they when they teach, for example, table tennis, they stick to one technique and you learn that one to master and then you move on to the next one. And as footballers and diversifying into the brand, we really didn't have anything set, it was all random. And as I coach today, my students are not doing it randomly. I've worked in our firm, it's taken me my whole life, 20 years playing experience, 20 years of coaching, and they will not fall into the same traps that I fell into because I went two steps forward. 10 steps back, two steps forward 10 steps back. And I'll soon realize No, that's not how it works. So as an entrepreneur, you get up and you know, you've got your goals. These are my short term goals, long term goals. And this is what I want to achieve in football. There was no measuring of, for example, technique. I mean, how do you measure technique? Now Andy says this is john can kick a ball. Peter can kick a ball. And he's got great technique. But how do you measure it, and we don't have in business, you measure it. And if you don't measure it, you go bankrupt, you're gone. And so what I did is create a grading system, we can actually measure the beginner beginners file, you can measure a semi-professional and you can measure the professional, and then will give you a detailed report of where they're really at not:  He's a great player or she's a great player. It distinctly tells me where it's graphed, you can see and then we go about fixing those problems on a daily basis. Not you know, we go around and along the professional teams, most of them. When a player makes a contract, they're on issue in Europe, they're making a lot of money. But somehow, the mindset is I'm making my money now I don't need to improve.

4:07
Jon: Yeah. And that happens in the corporate world as well, right? You get a job, or I've got the job now. Now I'm gonna rest on my laurels. You know. So I think this is an element of human sort of behavior that we get comfortable. But we all know, comfortable is actually the worst place to be. Because as COVID has shown us in the last 18 months, people that are comfortable as some of the people that have no jobs today. So Con, you have certainly faced some challenging situations in your own career. That's obvious for any professional, that would be a fairly normal, and I say psychologically, what, what did you have to do on the field? Right, okay, from the perspective of keeping it all together.

4:52
Con: To keep it all together... for me the solution is that you train many many hours on your own. You're doing that that many hours that when you get onto the field, either the pressure is not there, you're always going to have some kind of nerves when you go into a game. That's just normal, right? nervous energy. But as soon as the game starts, you know, off you go. But if you're not, if you're not a true professional, never done it over and over and over again, it doesn't matter what I say to you, you're going to be nervous, you're not going to, you're not going to deliver the product. But if you're able, like, as a young kid, I used to kick the ball, five, six hours a day I used to aim for this little goal was a front gate in St Kilda where we lived, and I used to aim for that and play with my sister and try and hit goals. And then I realize, I study that relentlessly. So when it came to me doing it again, it becomes so evident in my brain. As we know the other pattern recognition, I formed this pattern in my brain where when I got into a situation again, I didn't feel like I was under pressure. I just felt like I could have done this before. I'll just execute. And that's like, likened to Michael Jordan. And these guys, when they you see them doing something,  whatever, it's because they've done it 1 million times before. It's not because they just I can't I'm gonna decide to do this. You know, there's guys out there who are making millions of dollars a day. Why? Because they've done it that many times. Doesn't matter if it's a million or one. It's just a number now, for them.

6:15
Jon: Well, Messi is a great example of that. Right? Yeah. Okay. Messi was at Barcelona, to recently earning, you know, $235 million a year. And now with the, of course, they couldn't hold him anymore. So he's gone to PSG in France. Yeah, yeah, for 100 odd million dollars a year. And that's at the age of 34. So from the perspective of making millions making millions doesn't come by accident, of course, you got to perform on the field, right. But we'll talk about the stuff that you got to do off the field. Also, if you're if you're going to be talking about you know, maximizing yourself as a brand.

6:53
Jon: You know, the thing is pressure. Of course, athletes face a lot of pressure to perform on the field, and how they handle that, how they react to that pressure, obviously says a lot about the plan, and of course in business. And you know, your career in general, people face pressures every day. So from your point of view, is there any other specific tips that you've already mentioned, on how to deal with that pressure, that's probably going to be very similar, similar to business people, but I'd love to hear it. 

7:26
Con: For me, I'll give you a real high pressure situation all arrested on a Thursday. Right? Because I was involved as a mid 20s, I did something that, you know, it was obviously against the law. And I was arrested on a Thursday, I was playing a grand final on a Saturday, the scores one, one on one on one on one with the goalkeeper, so I've been basically put through and I'm going towards the goal, and I have the score in front of 20,000 people. And no one knew that, you know, I had to go to court and so on. And so the pressure was enormous. But all I can tell you is that the skill, if you repeat it over and over and over again, the brain will learn to relax. And if you're in business, or wherever you do, it could be cooking, it could be anything, right? If you do it relentlessly over many, many years, you'll become that good at it, that the brain can do it within a nanosecond, not even a second, he doesn't even think it's automated. And my my advice would be, try and get yourself a good team of people. Get yourself a good mentor, a good coach that you trust, and follow the orders because they've done and get someone who's been there done it, don't just go get someone who you know, tells you that you know, okay, well, this is what you have to do. Well, if you're telling me this is what I have to do, what have you done in your career, and I see that a lot in, in coaching, whether it's you know, in business or not business, if I want to become a multimillionaire now, I'm going to go to a multimillionaire. Now, I'm not going to go to someone who's making 50,000 a year.

9:00
Jon: Absolutely.

9:01
Con: So that would be my advice as simple as that.

9:03
Jon: So what I hear you say there is you actually after, after you got into that trouble off the field, and you had a game 24, 48, 72 hours later, you basically split your mind and you said okay, I've got a problem that yes, I want to put this aside right now. Yes, and I'm just gonna focus what I need to focus on here. I guess I can play this game. Of course. Does that sort of relationship with you? Is that what you did? 

9:36
Con: Well, I did the thing is I had no choice at the time because I had to play this game fans were expecting me to play and you know if I didn't score that goal, I would be remembered for the guy who who missed the goal but I still walk the streets that are in some some people come up and saw remember their goal your score do so yeah, it was a roller coaster because it was an emotional up because I scored the winning goal but then I knew straight after I was Going into court and either, you know, face these allegations, which you know, at the end, I've got a bond and a good behavior bond because it wasn't what they exactly said that I did. And but you know what, I've got to stand up and say, Okay, I made a mistake, 25, 26 years of age had no idea what I was doing. And come 25 years later, I have the ability to help children or kids or professional players to not go down that track. And that's more important than what I do, it's more important that I help the next generation not to make these errors. And I think I've done a good job with that.

10:35
Jon: Is all about self-belief. And if you don't believe in yourself, and of course, if you don't, you know, do the work on yourself, how do you expect then the rest of the world to believe in you...

10:49
Con: It's impossible.

10:51
Jon: So what we're really saying here, a young player could have a belief, and with some work, and development, you can actually make a big difference in changing that belief. And it's the same thing in the business world as well. Because, as we all know, we're conditioned from an early age, you know, from the school system, from society, from parents, from religion, right across the board. So sometimes you got to question some of your beliefs. Yeah. And, same from a business point of view, it's exactly the same, some beliefs, you know, and a good example I always have around beliefs is this: when mom said when you were at six, do not speak to strangers? Yes, she was right. But if you're 26, 36, 46, 56, and you don't speak to strangers, you're going to become a lone wolf in a cave somewhere? You know, some of the beliefs are everything, you know, and it's our job, I think your job is, as a football coach, my, my job as an image business coach, is to really shift some of those beliefs as well. And you know, and obviously, open them up to see how we can make a difference to people because the evidence always will sort of carry weight there. If, if you're going to get this the sort of the before and after belief, and belief that right, you're gonna see the results. So please, what would you like to add?

12:11
Con: I mean, you can believe you can help someone, whether they're entrepreneurial, or they're a sports person, you can get them and you can start fixing a lot of the problems. And all of a sudden, they're doing things extremely well. And then when they go, so for example, when they go to perform in the game, they're not capable, they get like stage fright, and then all of a sudden, it's like, why didn't you do what you've been learning to do? You know how to do it. Oh, and then they come to the belief, right? And then so I know, you need to hit the ball, and you need to hit it hard, and you need to go for a shot, you're not going to sit there and it doesn't matter if you miss, I couldn't care less if you miss, you know how many times we practice shooting, you know how many times you miss, but every time you miss, you're closer to getting the next one in? And whether it's business or whatever, next time, that one doesn't work, go to the next one. And then everyone goes, how did you work it out? Yeah, because I was busting my balls for years. And I figured it out on my own. Because I did that many times, I made that many errors. I was so upset with myself, I gotta stop this, I need to do something that's gonna work. And you figured it out?  Are you lucky? Well, no, you're not lucky. That belief can come just by us keeping your chest up strong, the moment you walk in, the chest is going to be up. And even if it doesn't sound right to you, or whatever, you got to make that person believe that you know what you're talking about.

13:35
Jon: Sure, sure. So what you're saying also there, what I hear you saying is also, you know, perseverance, you know, in sales, of course, it there's an old saying you're not going to 1000 doors, and it opens up on 1000 in one, you know, well, every other door was closed prior to that. So so there's, you know, and you also mentioned, you know, visualizing yourself, right, yeah, in the success, I scoring a goal, as an example. And, obviously, that aspect, the visualization. And many studies, of course, support that, and we and we incorporate that as part of that work. But that's a big thing for you, isn't it?

14:12
Con: Well, if you'll take it from a football perspective first, right? If you go to approach a ball and you say I was a free-kick expert, right? When I was approaching the hit that ball, in my mind, I've already seen the ball go in to the corner, I want to hit it. So subconsciously, somehow the body starts off. Obviously, I've got the technique, and I've done it many times. Well, it doesn't mean that I'm going to school the time. But my probability of scoring is much higher. And it's like any anything, whether it's business, whatever words tennis or golf, the probability that of the best players winning are higher, because they got a bigger skillset. It's not because they're trying too hard or any different. And the higher the skill set, got the tactically better you become. You can't be tactically away. If your skill sets are low.

15:02
Jon: So the imagination or just the whole imagination of winning, yeah, you know, obviously, you want to win before you get on the field. Yeah, in your mind. Okay. And I, of course, I gave you many examples of that as well, right. Even for myself, in my own experience, and that could be, for instance, you know, when we first started the business, I saw my business international before I was even local. That was imagination, right? That was those days where, you know, if you recall, people didn't put on a business card or Australia. Well, they did. I mean, you know, they might have put, you know, they want to put Melbourne Victoria. Okay. But Australia, it's like, well, you wouldn't put Australia because you're not going to be doing business out of Australia. But of course, we have Australia from day one. And you realize that also, you know, from a mindset point of view, from the point of view of seen that even you winning the championship, right? You see that before you get on the field, you know, and so you would have practiced that, I'm sure because having studied your career, you know, that mindset was always there. You obviously did that, more more commonly than most people, I think we'd probably realize. Would that be right?

16:14
Con: But I was more introverted. I was quiet, I was always thinking I'm a thinker. I said, like when I was a young kid watching South Melbourne play the scenes, I was like, eight or nine years old, 10 years of age, all the other kids were eating hot dogs mucking around roses, quiet watching, I wanted to learn that was just me, I love that aspect of it. And I love the science aspect of the sport as well. You know, having played AFL cricket, I played all sports imaginable. So that's how I sort of come to become an expert in the biomechanics, right? And then all you do from there on is you just think about what you want, and you genuinely get it. And when I entered that field, I knew that I prepared so much better than everyone else. It was only a matter of time when I was going to school and everyone goes is going to score from you know, because that was my life. That was what I become. And you have to be unfortunately, or fortunately, we got to take the good with the bad you become obsessed with whatever you do. If you don't you do you don't become greater.

17:12
Jon: So from a focusing point of view. There's of course, David Beckham said one of the greatest bands of all time, yeah, not always the biggest footballer, or the best, but definitely the biggest brand. Prior to Messi and Ronaldo. He said, play with a solid intention to win, you know, a bit like what we said a moment ago. So every individual will select words that basically become self-affirming. As long as you you know, your own, what we call is your personal statement. Okay, something that you can walk around with, you know, a bit of a theme in your head. Did you have any personal statements like that?

17:56
Con: I don't know if I have any personal statements. But, you know, every time I'd score a goal, I'd always say yes, in my mind, it was just reaffirming that I'd scored a goal or whatever. But deep down. And one of the most competitive guys, and all the guys that we played with, they had this competitiveness, and it's actually healthy. But today's mothers and fathers get oh, don't be so competitive. No, you remain life's competitive. You're in the jungle. And unfortunately, there's going to be a line there, you might have to fight it, you might have to run away, right? So in life, we have to stand up, and we have to fight. And if we're not good enough, doesn't matter, we get up and go again.

18:35
Jon: So business is the same, right? Okay, business is the same. So what you're really saying is just go out there, give it your best shot, don't complain, don't whinge just recreate yourself, if it's not working, you know, all get re coached as you've done with all of the young people you've worked with. 

18:52
Jon: So I also want to ask you about relaxation, right? Because, you know, although, you know, we talk about image and we talk about branding, we talk about reputation, really, overall, it's about mind body spirit, okay? And you've got to incorporate that as a holistic approach. So around relaxation on the part of athletes in the training patterns, what do you incorporate? You know, how do you keep your energy up? Alright, because business people are always looking also to keep their energy. Would you like to share some of that? 

19:25
Con: Well, I think meditation is a key element and I never knew that I'd start meditating. You know, some people find it difficult and they find it strange like this Voodoo thing, but it's not. You got to calm your mind down. And sometimes you can just sit there for five minutes. I mean, I got to the stage where I can meditate for half an hour to an hour, no problem. Just sit there and let the mind wander and let it relax. And it refreshes you. It gives you energy. I have a lot of salt baths. I think salts are very important, right? I think looking after yourself. And you got to be you know, the God of your mouth, and obviously, they say the God of your mind, you know, you're going to allow what's good to come in. And, and relaxing entails, you know, maybe sitting around with your family or good friend. So I think relaxation is really up to the individual. But I think meditation, yoga is critical. I think flexibility just as an athlete is non-negotiable. You have to be flexible. And that's like like your Ryan Giggs, your Roger Federer, they're doing yoga every day, pretty much. And that's why they're lasting.

20:37
Jon: Well if you think about that: why shouldn't business people be doing the same thing?

20:39
Con: They should be.

20:40
Jon:  Yeah, exactly. 

20:43
Con: They're stressed. I mean, I can tell a businessman, you see a white businessman with a suit. And I can just tell by the way they walk, they're stressed. If you see a black man in America, playing NBA, and he's got these struck, walking along, Hey, Hey, brother, how's it going? You know, it's all relaxed in the voice already. But they're the white guys rushing around, I've got to go, I've got to go on the phone on the computer. But just chill out! When are you going to take time for yourself, you need to do that. Otherwise, that's why you become sick. It's not necessarily only what we put in our mouths, and that mentally we become sick when we're putting ourselves on, as you said, you know, there's so much information that's getting bombarded into our brains, our brains don't have time to relax. I mean, I'm sick and tired of just the phone, I got to throw it away for an hour or two, and then, you know, come back to it. Nobody is gonna die.

21:34
Jon: So I have one last question for you. All the techniques, obviously, meditation. journaling. In this case, obviously, from my perspective, Qigong, right, there is also a form of yoga, play a big impact. And certainly, play a big role in reference to also be perceived out there. In the community, even just from an image branding point of view, forget about just the health point of view areas, your branding point of view, because if you are going to be obese out there, you're going to be positioned, from an image point of view, the wrong way doesn't matter what political correctness is, people will write you, right. So from the point of view of incorporating everything holistically, you your health agenda is a big one, something that of course, we support 100%, how do you also then take that on as a sports person? And start to reflect that in the outside world? So we've spoken a lot about the inner today. And I think it's been fantastic. But is inner enough for a sports person today? If they're going to maximize their career?

22:48
Con: No, not now. By now? Because it's there's so much information going out there? I mean, I never knew that I'd be doing a lot of things on Instagram. I'm not, I'm not that person. I don't you know like I said that my belief was, I don't want to be full-on myself. I just want to play my sport. But how are people going to know about me? So in today's world, you know, the kids, we have to try and strike the balance. It's out there, the kids are grown with Instagram, they've grown with this they've grown with, you know, the computer size, will this the whole lot? Yeah, right. And that's what they know. But they have to understand that there's another world there too, for them. So they have to find the balance. So if you're going to try and you're going to try and first you're going to do your homework first, and then you get onto the device, or you spend family time. So it's up to the parent. And the parent has to infiltrate that through them, because I'm not the parent, I'm coaching, okay, but they come back to you, and they're with you the majority of the time. And one of the parents said to me: Con you got to tell my kid to stop eating biscuits. Man, you got to tell your wife to stop buying the biscuits. I'm not the home. So we have to teach the kids that they're gonna have to advertise themselves, put a nice video after them. And you have to be you know that the sign but we have to get the kids and the parents to sign documents before we put anything on the internet because of what happens on the internet with kids. And we're very protective of that. And you know, to make sure that the kids are safe on the internet. 

24:14
Jon: So don't get abused.

24:15
Con: Of course. So they're going to know that they're going to put videos up of themselves sometimes because if they're going to apply at a high level, they're going to be all plastered all over Instagram. So you got to learn how to deal with it. You got to learn how to deal with the news and a reporter interviewing you because sometimes they can be interviewing you. And the message is not what you're telling him. They're putting a different message a different slant on it. So we have to teach them to advertise we have to teach them to brand themselves because clubs are not just looking for the player now. They're looking for a player who can be branded at the same time.

24:52
Jon: How many followers he or she has got. And as you you know, in our own experience In the sports world, and we did quite a bit in that world. I mean, we discovered simply that most sportspeople have got an idea, especially from an Australian perspective. Even footballers, but you know, it's limited. And one of the reasons is it's not because they don't want to learn about this. I also discovered that the administrators don't want them to know about this, right? Because they say I want them to focus on taking the ball. Hold on a second. What happens if that kid breaks his or her leg? Okay, their career is over? What are they going to do after that? They're totally unknown, right? And you would see a lot of this right. So part of what we're talking about here, from a personal branding point of view, is positioning yourself. It's getting yourself out there, creating a position because one day sport finishes, what are you going to do? So you became a coach. Not everyone has that opportunity, right? And as you know, in your days of football, when there wasn't a lot of money, a lot of the footballers after they retired, went and worked in a factory. Alright, or digging a ditch, right? I mean, if you remember Kevin Sheedy even in a foul, right, I mean, what a brand he is. Okay. He understood branding from a very early time. But I mean, he was an electrician, right? If he didn't understand how to brand himself, also, and he did a very, very good job moving forward, he would have gone back to his old train. And of course, he didn't want to do that, you know. So that's what we're talking about when we talk about positioning yourself building a brand, and really creating a legacy.

26:31
Con: Well, I totally agree. I started doing the coaching from one simple for that, I knew that technically, our players were deficient. And I started, and I started off in a park and I had five kids, and they all paid me five bucks, eight, and I made 25 bucks. And I was so happy, you know. And if I win, and 20 years later, I think to myself, well, if I didn't start that journey, I lost a few people on the way. And you do and a lot of people sort of don't go along with the same path as you. And that's just how it is. And now, you know, I'm considered one of the most expensive coaches in the country, and if not the world for one on one coaching. And a lot of people say, oh, is expensive, but a lot of people say, look, if you want to be the best, you got to go to him. And that was the biggest, it was the biggest compliment I've ever seen. Because I know what it's actually worth, you're not going to figure it out on your own.

27:25
Jon: You're not selling price. No, you're selling value. That's the bottom line here. And as you know, humanity is you know, conditioned again, but people value they put they know the price of everything. And the value of nothing. You know, and that's the big impact in coaching. Of course, that's where the human element comes in coaching. Because the reality is, there's a lot of good books on coaching out there, right, including football books. So why then are people all champions? Because it takes the coach to take them to another level, got to see things in themselves that they can see themselves.

28:02
Con: Tiger Woods as a Swing Coach still needs to who Tiger Woods is probably the most prolific golfer who existed, right. And he still has a Swing Coach because he can't see himself doing certain things. And when I'm teaching kids or anyone, one of my favourite movies that I tell him to what is his Karate Kid, Mr Miyagi? That the repetition the wax on the wax on the painting up and down. Because if you don't repeat it, you're never going to master it, you got to repeat it until you fight. And, and today, you have to be precise. If you don't have precision, you're not going to make it doesn't matter what sport you play. If you're playing tennis, and you're not precise, you can't win. If you're playing volleyball, if you're playing, if you're shooting, if you're skating, whatever you do, you have to be precise. If you don't have yourself a good mentor, I would recommend it to anyone, whether it's business, or it's Jon Michael, I know he's one of the best in the world. I've worked with a lot of people, I've seen a lot of people. But you also told me that if you don't brand yourself, you're going as well, you've got a mix that you got to get the balance. You got to find yourself a mentor, and you got to follow the program and you got to do it on a daily basis for around five to 10 years. And then see where you come out. I guarantee you're coming out, okay. Because if you try and go to university and learn anything, you'll be there for the next 1000 years. If you live that much, and you will never work it out. So might that would be my advice. Give yourself a great mentor. If you love what you're doing, you will become successful at it. I love what I do. I made a business out of it. It took me 20 years. But you know what, that's what I love doing. 

29:37
Jon: Well, 10,000 hours anyway. Right? Well, on average, right, so you need to...

29:42
Con: Malcolm Gladwell wrote that book. The thing for me about Malcolm Gladwell, I think it's important to understand a lot of people that if you do 10,000 hours, I'll become an expert. No, no, no, you don't become just by doing you got to be specifically doing the right thing. And if you're not, then 10,000 hours could be 20,000 hours

30:00
Jon: I get you, you're not gonna remember, I can relate with what you're saying there. Because even with my own kids, yeah, I remember, you know, my son at 16 years old wanting to become Zuckerberg in 24 hours. It's like, you know, you know how much effort Zuckerberg got, you know, and how much effort he put in to create Facebook. I mean, it wasn't an overnight success. But anyway, I looked, first of all, with, we're coming to the end of the program. So what I'd like to do is, certainly thank you for being here today and sharing with us. I really appreciate that was great chatting with you. And I'm sure our listeners have learned a lot from you, certainly from your experience, but also your candidness regarding coaching, and football and of course, Australian football in particular. So what I want to do is ask you also where can our listeners contact you? Where can I find more information about you?

30:55
Con: Well, my website is footballfirst.com.au. And that's it. And if you want to contact me, you can contact me through email info@footballfirst.com.au And we basically get back to you probably within 24 hours, we'll probably prompt for that. And that's easy.
Jon: I want to thank you again. And I look forward to having you onboard somewhere down the track again. 

31:17
Con: Yeah, thank you. 

31:25
Jon: Where can you find me? Well, you can certainly find me on social media. You can follow me on Twitter @jon_michail. And of course on LinkedIn is Jon Michail and on Facebook as Image Group International. I hope you have enjoyed the episode today and that we have given you some practical insights. If you need my help to elevate your personal brand, please email me and if we're a good fit, I'm happy to work with you and take your journey further. The email is on the description of the episode all the information will be there. Also, don't forget to subscribe to the podcast on the platform that you're listening to. So every time the episode comes out every Thursday By the way, it doesn't matter where you are around the world you will receive it. And finally, if you liked this episode, please remember to share it with your friends, family and colleagues. Last but not least, I ask you to write the show on Apple Podcasts. For this, you just need to click on the link in the episode description. Thank you all. I look forward to chatting again next week and have a great week, cheers.

32:27
"Jon Michail’s Personal Branding Masterclass" Podcast is sponsored by Image Group International, a global team of practical, digitally savvy personal brand and image strategists, based in Australia, committed to maximizing your impact, influence and authority in the business world. To learn more and apply for your personal coaching, seminars and group workshops please visit imagegroup.com.au or call 1800 631 311.