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Welcome to Jon Michail’s Personal Branding Masterclass. Jon is the founder and CEO of image group international, an award-winning image consulting and personal branding pioneer established in 1989. This podcast will bring you old-school wisdom, inspiring ideas, strategies and hacks for the new tech world. Here you will learn everything about personal branding: the system, the techniques and the right mindset to have a successful personal brand, image and reputation.

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Hello, everybody, we hope you're doing well today. Before we dive in our podcast will greatly appreciate if you could take a moment to write our show on Apple podcasts. For those of you who do, please send us an email confirmation will happily provide you with a copy of our ebook, The Real World guide to authentic personal branding. Now let's get started with today's episode. So today's chat will be about how AI can be an enabler to expand your creativity. So what I want to say about that is that of course, you know, technology has significantly impacted every aspect of our lives and from the way we travel to the way we communicate, and to the way we entertain ourselves. In recent years, of course, with the rise of artificial intelligence, many people have expressed concern that technology will one day replace the jobs and of course, human creativity altogether. But is this really a valid concern? Before I get started on that, I just want to say that, you know, artificial intelligence, you know, the word artificial, it has the same connotation as fake. So it's the same as fake. The only difference between the word fake and artificial is that we're, you know, artificial is seen as generally, a legal thing. The fake concept is seen more as fraud, or definitely forged or illegal. So there is a murkiness around that whole word of artificial having said that, artificial can also be a very important concept as a positive. And of course, we've seen that in medicine. And we've seen that in other areas where specifically it actually enables and has, you know, helped human beings move forward, of course, specifically artificial limbs. 

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For instance, when somebody's become, you know, somebody's become injured, and obviously can't operate in a normal way, of course, that has helped dramatically. So we live in a knowledge economy, and AI can automate mundane and repetitive tasks of freeing up resources for more complex and creating tasks that have higher value. I also provides insights and analysis that can be used to identify potential solutions, and opportunities for businesses that were previously hidden or unknown. The use of AI can also support decision making and problem solving, allowing humans to focus on more complex challenges. And it provides access to dots and information that would be a times in the past one or the other was difficult to obtain. Set, it enables businesses also to make more informed decisions, and definitely quicker, I can also help identify data patterns that may otherwise be missed. providing new insights into the business environment is essential in the digital world today, and especially the digital marketing world, among others. You know, in my opinion, AI can be a great enabler in pushing our creativity to new heights. 

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So it's not about replacing it, it's specifically about enabling us to be more creative. So it can help us, you know, automate mundane tasks like image processing, for instance, and data analysis, you know, which frees up our time and mental energy to focus on the more creative aspects of our work. I can also help us to generate new ideas by analyzing large data sets, as I noted, and identifying patterns that we might not be able to see ourselves. Now, of course, if you look at the whole concept of social media, Google, et cetera, it was it's all AI from the start, you know, that's how they get all the great information. And then of course about us, and then they enable themselves then to utilize that as part of their business models. And of course, at times utilize that information for good or bad, but of course, they're doing that through ai ai and I suppose, you know, the concept here is very similar. You can do that. yourself and of course, definitely with your business. Now, remember, AI is a valuable tool, as I noted In the creative process, but in my opinion, it can never replace the human spirit. Why is creativity is not just about coming up with new ideas, but also about expressing our emotions, our thoughts and experiences uniquely and personally, and of course, authentically, I could never be regarded as authentic because as the word and the name, and the brand indicates from the outset, it's artificial. So it's about connecting with others through our shared humanity. And that's something that technology can never authentically replicate. Because it's hard to hard stuff, as opposed to, you know, maybe one day they will develop that, and I'm sure they probably already working on I might even have something very close to it now. But as I've said, in the future, who knows, I'm talking about the prison. 

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Having said that, I can also help businesses and entrepreneurs like never before, because it enables us and takes away some of the, the real drudge work that at times, if you want to be in a little bit more higher value, you're certainly you're certainly not going to require to do that. Because the artificial intelligence can do that for you. For example, it can help you automate many business processes. And this is where people's jobs yes will be at risk from a customer service. And of course, marketing. And when I say one example is customer service, have you seen how much AI is taking control in that area, and how human beings virtually don't exist anymore, if you need to speak to somebody regarding, you know, a complaints, something that's gone wrong, et cetera, it's all done by AI. So this is, this is where I see that as definitely as a negative, because human when you speak to a human being when you get a problem. In my experience, most of the time, I've had also experiences with positive with AI, but when it gets deep Bob, and speaking to a human being that has the empathy and the ear to listen to your concern, certainly helps dramatically. But at the same time, of course, you know, and I think a lot of corporations really care about that bit. Because as we've already seen, the heart factor is disappearing. And of course, that makes a really an interest in differentiating your brand. If you do demonstrate the heart, and there really is part of you, and he can't divorce it from you, as part of who you are. This can also help you free up time, and resources. And of course, the greatest resource you've got is time certainly gives you the opportunity to utilize your time more effectively and more creatively, and put it into areas where it's going to give you greater value, also self satisfaction for you, individually as per your core values, etc. But also, from the point of view of adding value to the organization because at least you'll be able to do things that really people appreciate and respect more and another level. So it allows people focus on other aspects of the business, like the personal and business branding, for example, that definitely will grow the currency. 

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So overall, I can help people work more efficiently, make better decisions and staying ahead of the competition. And while some initial investment won't be required to implement AI solutions, I believe that potential benefits can be significant and long lasting, I look at technology as the basically we have to evolve with it's not a matter of just that, oh, you know, let's kill it now because it sort of doesn't fit with my view of the world or specifically my perception of the world, or how certain things basically my that actually even interrupt in my business. Now I see that as an opportunity. And I say basically, for our listeners to start thinking about that in the same way is that negative? Of course there is. But that's something that you through your own research, experience and education, we'll come to that point as well, where you'll realize, okay, there's some negatives as well then how to basically a juggle that so at least I can get the positives, because as AI continues to evolve and become more accessible, people who embrace this technology will be better positioned to the you know, just definitely succeed than in their respective industries. And I'm talking about every industry, every single industry will be affected, including industries or think they are very safe. Because, you know, and I think that's just false security. And that's definitely if you've been listening to my podcast is certainly not the best way to live. Because your spirit always is looking to evolve, you know, and if it if it's not evolving, growing, elevating. What happens of course, is it does the opposite starts to become stilted, you know, and become smaller with potentially what we're talking about is expanding that. And I believe anything that helps you expand that, including AI can be a positive. So remember, we've discussed this in the past episodes creating is an internal motivation, you know, that is different for everyone. And everyone's got it. It's just that for some people, it's become dormant for whatever reason. So if you're worried about the future, and change, now is the time to transform your mindset and embrace the exciting possibilities ahead. And you say how well by creating, you know, by creating when taking responsibility, that you have the power to create, you know, this is the perfect time to live your life fully, with all the chaos and opportunity that presents. 

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So I promise you this, once you've entered this courageous zone, and I use the word courageous intentionally, you will never go back to doing it the old way. And if you're an entrepreneur or leader, you know exactly what I'm talking about. So, if you need support to break through from your comfort zone, and create new possibilities, including with AI, please email me. It's what we do. So please see the details below. So we have come to the end of our discussion for today. And remember that you can follow me on social media to stay updated on upcoming episodes. And of course, other insights included our newsletters. You can connect with me on Twitter, Jon_Michail, LinkedIn goes Jon Michail and Facebook as Image Group International.  I look forward to seeing you next week. Catch you then have a great week Cheerio.

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Jon Michail’s Personal Branding Masterclass" Podcast is sponsored by Image Group International, a global team of practical, digitally savvy personal brand and image strategists based in Australia, committed to maximizing your impact, influence and authority in the business world. To learn more and apply for your personal coaching, seminars and group workshops, please visit imagegroup.com.au or call 1800 631 311.